Mayasheel Retail ltd. or Bazar India is one amongst the leading retail brands in India and also India’s fastest growing fashion & lifestyle company. Bazar India offers a wide range and variety of apparels?and general merchandising at an affordable price, just an footsteps away of the customers.
The company’s motto “FASHION KE SAATH BACHAT BHI” can be truly identified from their range and the value of product portfolio they maintain all across their stores. Bazar India operates as “ONE STOP SHOP”, caters to the complete fashion needs of the entire family at most affordable prices.
To be an organization that is committed to provide products at a level of excellence that exceeds every retailers standard, at the best price. The company will accomplish this by creating an environment that encourages and rewards its employees on reaching our full potential, and puts emphasis on both competition and equality.
The company shares the vision and belief that by improving its performance through innovative spirit and dedication. It promises to offer its customers options and choices to solve their fashion problems.”
Mayasheel Retial India Ltd., ever since the date of its incorporation in 2015 has managed to launch 55 stores with an area spread across 4.51 Lakh Sq. Ft. in 51 cities PAN INDIA basis. The stores are located in prime states such as Bihar, Uttar Pradesh, Uttrakhand, Jharkhand, Odisha, Madhya Pradesh, Haryana and North Eastern part of the country.
The intends to maintain and enhance its position as the fastest growing retail entity through continued focus on the Indian market and investing further in its competitive strengths to grow its business. The key elements of its business strategy include:
- Provide Everything, Everywhere, Every time to Every Indian Consumer
- Penetration in Key Markets
- Capturing share of consumer spend
- Property supply pipeline
- Private Labels and own brands
- Strategic Relationships
- Learning and caring organization
- Robust and scalable systems
The company plans to achieve its target by capitalising on its core strengths -?
- Brand equity and early mover advantage
- Entrepreneur led, professionally managed by an experienced team
- Project execution and operations capabilities
- Vast range of lifestyle and value retail products and services
- Strong focus on systems and processes
- Strong distribution and logistics network and supply chain
- Large base of customers